Designed for hotels that want the flexibility of independence with the support, systems and scale of a modern platform
Mayfield provides operational freedom, access to global markets and a wide range of systems and advanced technology to increase profitability – all without excessive fees that supports local businesses and the community
Mayfield launches this September, as a new soft-brand collection of 100 independent USA and UK midscale hotels. From the founders of global independent hotel group Magnuson Hotels, Mayfield aims to protect midscale hotel owners and their rights, providing owners and travellers with connection, fairness and flexibility. Redefining hospitality by empowering independent businesses to succeed while preserving their uniqueness and individuality.
The choice for hotel owners today is an impossible one; go it alone as an independent or sign an unsustainable, one-sided franchise deal with strict operating procedures, excessive fees, inflexible long-term contracts, expensive centralised procurement and outdated systems and technology. In a globalized world, it can be hard for locally owned hotels to compete with the big chains. Many have traded their own identities for a franchise model, eroding their sense of pride in the business.
Mayfield provides operational freedom, doesn’t enforce rules or mandates so that hoteliers can retain control of how they run their hotels and manage their properties with the flexibility to do what’s right for their market. Championing a straightforward approach: no excessive fees, no forced renovations, and no rigid brand rules.
A significant industry step change for more human, local and meaningful hospitality; that adds value to the sector whilst supporting local businesses and the community.
Supporting to scale profitability, Mayfield is launching a full suite of systems with automation to help hotel owners scale labour management. The holistic platform unites front desk PMS, self-check in kiosk, internal payment processing for credit card transactions, food and beverage outlet connectivity, and housekeeping labour management. AI pricing scans all competitors (according to supply and demand, weather, event) and automatically inputs rate changes into the front desk system and across all online booking sites.
The technology and marketing offering will aim to build local and essential business travel segments such as regional construction, energy, medical workers, as well as global markets with distribution across 650,000 corporate travel agents, key online channels, Expedia, Booking.com and Google.
With conventional business travel evolving and a sharp decline in international inbound visitors, essential business travellers are becoming more important and alternative segments like SMERFS are gaining prominence. Mayfield will focus on this midscale tier, which is poised for growth, bucking the trend of rising travel costs, a largely untapped, underserved audience who perform a vital role for society.
Thomas Magnuson, Co-Founder of Mayfield says; “We are launching Mayfield as a path to fairness that unites the interests of independent hotel owners, local communities, and the daily travellers who make our world go round.
Mayfield aims to support local businesses and the community – an alternative to franchisors that extract value from small towns and communities. Mayfield celebrates the uniqueness of hotels and urges owners to buy supplies and goods locally, in contrast to franchisors who requires central purchasing at inflated costs.”
Melissa Magnuson, Co-Founder of Mayfield continues “With a history of hotel ownership ourselves, we understand the challenges faced by hotel owners. Mayfield will provide the best of both worlds – the freedom and flexibility to operate independently, combined with the strength of a global support network. Our mission is to empower hotels to showcase their individual character, charm, and features—without forced upgrades or cookie-cutter branding. We’re dedicated to supporting hotel owners who want to grow their business on their own terms, create jobs, and contribute to their local communities.
Our founders, Thomas & Melissa, sat down with Skift to share the story behind the launch of Mayfield, read the full article here.
About Mayfield
Mayfield is a global collection of independent midscale hotels, built to celebrate individuality and support the people and places that make the world go round.
Mayfield was created by Thomas and Melissa Magnuson, founders of Magnuson Hotels. As former owners of independent hotels, they know first-hand the value of real support without corporate rules or high fees.
Offering a modern alternative to the traditional franchise model; combining advanced technology, marketing expertise, and owner-focused support. Instead of standardisation, Mayfield celebrates the individuality of its hotel partners, enhancing guest experiences and strengthening local communities.