Published Oct 5th, 2025
Why Black Friday is a game-changer for independent hotels
In 2024, Black Friday online sales in the U.S. soared past $10.8 billion, with Cyber Monday sales climbing even higher. What began as a retail frenzy has now evolved into a cross-industry phenomenon – and the hospitality sector is reaping the rewards.
For hotels, it has become a powerful growth driver. Properties that run targeted campaigns during the shopping season report outstanding results – with direct bookings increasing by up to 63.8% and website conversion rates rising by as much as 36%. Beyond higher occupancy, these promotions also deliver strong financial returns, boosting average revenue per booking by 23.6% and overall revenue by an incredible 97.5%.
So, what does this mean for your business?
For independent hotel owners, it’s an opportunity you can’t afford to miss. Black Friday isn’t just about discounts – it’s about visibility, discovery, and long-term growth. With more people than ever searching for deals, your offers can put your property in front of a whole new audience. These are travelers who might be discovering your brand for the first time – and a compelling promotion could turn them into loyal guests.
At a time when travelers are eager to plan their next getaway, being part of the Black Friday conversation ensures your property isn’t overlooked. The numbers speak for themselves – this is a high-impact opportunity to boost bookings, strengthen your online presence, and end the year with record results.
WHAT NEXT?
If you’re an independent hotel owner, we’d love to hear from you. Talk to us today about your hotel and how Mayfield can help you increase direct bookings.
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Or if you’re in the market for a relaxing stay or looking to end the year with a family vacation – why not make the most of our Black Friday offer.
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